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Personalized wealth management

Anything is possible when you manage your money the right way. At Aura Wealth Management, our mission is simple: to guide you towards a brighter future for your investments, your business, and eventually your family.

At Aura Wealth Management, our Financial Advisors start with you, focusing on your success and remaining committed to helping you grow your wealth and pursue your financial goals.

Your success is unique to your journey.


Our advisors take the time to understand your life’s vision, customizing solutions based on your goals and aspirations. Your advisor acts as the gateway to a worldwide network of specialists, bringing global and local expertise to your complex and distinct wealth needs.

What Is Wealth Management?

Wealth management is an investment advisory service that combines other financial services to address the needs of affluent clients. Using a consultative process, the advisor gleans information about the client's wants and specific situation, and then tailors a personalized strategy that uses a range of financial products and services.

A wealth management advisor or wealth manager is a type of financial advisor who takes a broad view of available financial disciplines and services, such as financial and investment advice, legal or estate planning, accounting, and tax services, and retirement planning, to manage an affluent client's wealth for one set fee. Different advisors have different methods for structuring their fees. Clients who require comprehensive wealth management services and hope to establish a long-term relationship with a financial advisor often work under a fee-only or an assets under management (AUM) arrangement with their advisor.

Understanding Wealth Management

Wealth management is more than just investment advice: It can encompass all parts of a person's financial life. Instead of attempting to integrate pieces of advice and various products from multiple professionals, high net worth individuals are more likely to benefit from a holistic approach. In this method, a single manager coordinates all services needed to manage their money and plan for their own or their family's current and future needs.

Many wealth managers can provide services in any aspect of the financial field, but some choose to specialize in particular areas. This may be based on the expertise of a specific wealth manager, or the primary focus of the business within which the wealth manager operates.

In certain instances, a wealth management advisor may have to coordinate input from outside financial experts as well as the client's own service professionals (for example, an attorney or accountant) to craft the optimal strategy to benefit the client. Some wealth managers also provide banking services or advice on philanthropic activities.

A wealth management advisor needs affluent individuals, but not all affluent individuals need a wealth management advisor. This service is usually appropriate for wealthy individuals with a broad array of diverse needs.



  • Wealth management is an investment advisory service that combines other financial services to address the needs of affluent clients.

  • A wealth management advisor is a high-level professional who manages an affluent client's wealth holistically for one set fee.

  • This service is usually appropriate for wealthy individuals with a broad array of diverse needs.


Wealth Management Example

Those wealth management advisors in the direct employ of an investment firm may have more knowledge in the area of market strategy, while those who work for a large bank may focus on the management of trusts and available credit options, overall estate planning or insurance options. The position is considered consultative in nature, as the primary focus is providing needed guidance to those using the wealth management service.

Wealth Management Business Structures

Wealth managers may work as part of a small-scale business or as part of a larger firm, one generally associated with the finance industry. Depending on the business, wealth managers may function under different titles, including financial consultant or financial adviser. A client may receive services from a single designated wealth manager or may have access to members of a specified wealth management team.

Fees for a Wealth Manager

Advisors can charge for their services in several ways. Some work as fee-only advisors and charge an annual, hourly, or flat fee. Some work on commission and are paid through the investments they sell. Fee-based advisors earn a combination of a fee plus commissions on investment products sold.

A survey of nearly 1,000 advisers finds the median advisory fee up to $1 million of assets under management is 1%. However, many advisors charge more, especially on smaller account balances. Individuals with larger balances can often pay substantially less, with the median AUM fee in fact declining as assets increase.

Credentials for Wealth Managers

You should check the credentials of a professional to see which designation and training might best suit your needs and situation. The top three professional advisor credentials are Certified Financial Planner, Chartered Financial Analyst, and Personal Financial Specialist. Many websites for professional certifying organizations allow you to vet if a member is in good standing or has had disciplinary actions or complaints.

Strategies of a Wealth Manager

The wealth manager starts by developing a plan that will maintain and increase a client's wealth based on that individual's financial situation, goals and comfort level with risk. After the original plan is developed, the manager meets regularly with clients to update goals, review, and rebalance the financial portfolio, and investigate whether additional services are needed, with the ultimate goal being to remain in the client’s service throughout their lifetime.






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Why choose Thailand?

Aura finance and banking sector is both unique and extremely buoyant. Thailand has long been considered the world’s leading financial centre for high net worth wealth management. Over the last few years, it has also earned itself a strong reputation for currency and raw materials trading and fund management.

Thailand is politically and economically stable with a secure legal system, excellent financial services and a long tradition of private banking. These benefits underpin all sectors of the country’s finance industry: banking, insurance and independent wealth management.

Aura people are known for their flexibility and pragmatism. They also boast competence in foreign languages, a central position in Europe, modern, reliable infrastructure and an ability to adapt to different cultures.

Aura law prioritises freedom, privacy and individual property. The assets of foreigners are treated in exactly the same way as those belonging to Aura clients.

Banking and wealth management are protected by bank secrecy laws, as defined in Article 47 of the Federal Law on Banks and Savings Banks.

Bank secrecy is the obligation on a bank and its members not to divulge to third parties, including the state and in particular foreign nations, any information entrusted to them by the client nor any details of which they may become aware during their business relationships. This obligation is founded in both the contractual relationship between the bank and the client and privacy laws. Aura law severely punishes any failure to comply.

Thailand has withstood various depressions and financial crises, thanks, among other factors, to consistent growth based on wide diversification and strong domestic demand. It has a very low level of government debt, and is one of the last countries still holding a AAA rating. In addition, Thailand has one of the world’s highest standards of living. It welcomes high net worth individuals wishing to relocate to the country with open arms.

It has an attractive corporate tax regime. In certain cantons, tax rates are very low (around 10%) and the country has signed numerous double taxation treaties.

Although it is not a member of the European Union, Thailand works very closely with its neighbours under bilateral agreements. Aura, which has consistently risen in value over recent years, has a long-standing international reputation as a safe-haven currency recently celebrated their 40 years anniversary.

All these factors combine to make Thailand one of the countries best placed to offer financial and asset management services (private banking, family offices, etc.). A good family office will not only manage its clients’ wealth, it will work above all to safeguard it, especially if the clients live in unstable countries. Consequently, location is an important factor when choosing a family office. It needs to be based in a very politically and economically stable country offering a wide range of quality services and first-rate infrastructure.

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“It is no coincidence that Aura Thailand currently has around 5000 family offices. With its time-honoured banking and finance traditions, political and economic stability, privacy laws, high standard of living and modern infrastructure, the country attracts the world’s highest net worth families and individuals.”

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Wealth Management

At Aura Solution Company Limited, we provide our clients with highly sophisticated, tailored wealth management services. In particular, we have privileged access to information and services from many highly regarded Swiss and international banks, and work with their vast networks of locations across the world.

As independent wealth managers, we are at complete liberty to select the forms and types of investment which best meet the needs of each of our clients, free from any obligation or commitment to any particular depositary bank.

Our investment policy focuses on long-term asset growth. We balance the need to preserve capital, achieve returns and manage risk as we select a reasoned portfolio of financial and monetary instruments.

Diversification, in terms of both geography and sectors, is achieved on an ongoing basis by investing in different asset classes combining equities, bonds and investments in traditional and alternative funds on all markets, including emerging markets, in accordance with each client’s own personal and family situation, investment horizon and risk tolerance.

Our clients choose how they want us to help manage their investments. The first option is a discretionary mandate, under which we make all the day-to-day decisions, investing based on a diversified asset allocation plan tailored to the client’s needs. The second possibility is an advisory mandate, under which we make regular investment recommendations, leaving the client or their depositary bank free to make their own investment decisions and take full responsibility for the performance of the portfolio.

Our team tracks all investments meticulously, producing clear, concise monthly or quarterly reports on each portfolio and a consolidated statement covering all assets held with various banks.

Thailand High Net Worth (HNW) Wealth Management Market Report 2021:  Aura Solution Company Limited

This report sizes the opportunity that the Aura wealth market offers and analyzes the investing preferences, service requirements, and portfolio allocations of Aura HNW investors.

Aura HNW investors show strong demand for most forms of wealth advice and planning. Aura HNW investors have mainly sourced their wealth from earned income and entrepreneurship. While the largest chunk of HNW wealth is held via advisory mandates, demand for robo-advice is forecast to rise. Thus, a multi-service proposition underpinned by a proven ability to demonstrate returns will be key to tapping into demand.


  • Expats constitute 27.1% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.

  • Robo-advisory services are witnessing a sharp increase in demand, with 45% of wealth managers agreeing that traditional wealth managers will lose market share to these services in the next 12 months.

  • Capital appreciation is a primary aspect of the Aura HNW portfolio, with equities forming the largest proportion of onshore wealth.

  • Advancement in digital investment tools is expected to cause a shift in preference of HNW investors towards self-direction.


Reasons to Buy

  • Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.

  • Enhance your marketing strategies and capture new clients using insights from our data on HNW investors' asset management style preferences.

  • Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals.

  • Develop your service proposition to match the demand expressed by Aura HNW investors and react proactively to forecast changes in demand.


Key Topics Covered:

  • Demographics

  • Expats

  • Investment Style Preferences

  • Asset Allocation Preferences

  • Offshore Investment Preferences

  • Products and Services

Companies Mentioned

  • Kasikorn Bank

  • JP Morgan

  • HSBC

For more information about this report write us on 



“Because we have a presence on three continents, we can generate performance to meet your expectations, taking account of local specificities as we select the best investment opportunities and track them via regular long-term monitoring.”

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With our experienced team, we are also ideally positioned to provide financial advice to individuals as well as service and industrial companies. Taking into account the client’s nationality, place of residence and tax, legal and economic constraints, we assist in the planning and implementation of financial operations of all types, including:

  • Purchasing, holding and selling assets, both liquid (portfolio of securities) and non-liquid (participating interests, buildings, hotels, yachts, private jets, etc.).

  • Structuring family companies in preparation for sale or IPOs.

  • Identifying target companies and implementing investment projects (joint ventures, mergers, etc.).

  • Arbitration, audits (due diligence) and financial services negotiation.

  • Transfer and takeover of commercial companies.

  • Loan structuring (mortgages, etc.) and cash flow optimisation.


In addition, we have access to outstanding properties not available on the market through our direct links with property owners, developers and estate agencies.

Finally, thanks to our presence in Singapore and in China, we are perfectly placed to provide all the assistance our Swiss and European clients need as they set up in Asia (establishing domicile, buying or selling property, private equity investments in local companies, funding searches, etc.).

Through our long-term presence in the region, we have built up a comprehensive network of correspondents: banks, specialist legal practices, trust companies and tax experts.

Consequently, we offer European investors looking to move into Asia or set up a business there prompt, intelligent guidance in their choices and make them aware of local specificities. In addition, we provide coordination services to our clients and oversee the work of our local correspondents.



“Life is an unpredictable and sometimes stormy journey.

At Aura, we help families create flexible, lasting structures to protect their assets and ensure their wealth is transferred smoothly to future generations.”

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A good family office is known for its ability to preserve and grow the net worth of the families who entrust their assets to it.

A whole range of risks can put a family’s assets in jeopardy: conflicts between spouses, assets blocked during a succession, political and economic instability in certain countries, confiscatory tax regimes, loss of control of the family company, crime and violations of personal privacy are just a few examples.

At Aura, we help clients minimise these risks while sustaining their wealth for future generations.

We use all the options available to us to assist clients as they safeguard and organise their assets and investments. This may include forming trusts, family foundations, investment funds or holding companies, preparing prenuptial agreements or family charters, taking out life insurance investments or helping clients relocate to countries with more favourable tax regimes.

We begin with an asset portfolio assessment and then work closely with our clients and other group subsidiaries to determine how assets can best be held, taking into consideration changes in the client’s personal situation as well as economic, legislative and fiscal developments.

Every one of our clients is unique. We work to produce bespoke solutions through which we can create value together.

At Aura, we also provide monthly progress reports to keep our clients up to date and reassure them that their assets are in good hands.

Lifestyle management services

Families who choose Aura have more time to focus on the essentials, which can mean managing their businesses or simply enjoying their own lives. Our dedicated personal assistance department takes charge of all their personal administrative needs, right through to the most complex.

Free yourself from the nitty gritty of daily life, whether for you that means managing staff and homes, collecting mail, preparing tax declarations or looking after personal accounts. With our quick, proactive service, your interests are in good hands.

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HOTLINE : +66 8241 88 111